Feb
11

SoloPreneur: Know thyself first!

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Are you rushing breathlessly ahead with your business plans and marketing without  a clear vision, strategy and plans of action?   Are you putting the How before the Why?

Here’s my response to an  excellent  post by Richard Goutal on his  blog,  Fitting the Pieces, which is about collaboration and internet marketing.     We met at  the Online Revenue Workshop together in Las Vegas, with Jeannette Cates and Connie Ragen Green, and I am very impressed with his knowledge and generosity.  

To succeed in any business–especially as a solopreneur,  we need to have clear answers on this:  who am I, what strengths   and talents would I enjoy offering in a way that meets my customer’s needs?   Who  am I trying to serve, and what is the best way to reach that audience?

Following the clarion call to “Take Action Now!” many seem to rush   ahead or get caught up will-nilly with the latest Bright Shiny Objects.   It seems especially true with  internet marketers. With all the hype, the constant email barrage about the latest technology we MUST (or are intimidated into believing we need) in order to succeed..and all the things we feel we must know about before we can start a business, it’s way too easy to put the How before the Why.     That’s the   double edged sword of online  businesses where there’s a relatively low cost to get started and a plethora of   models to choose from.  

Can you imagine trying to create an offline business without a clear idea of what you were selling or who you were selling it to?   No one who had any serious desire to succeed would even consider that.

I’m not taking a stand against  taking action.   We all get it that  without action,  the best made plans of women and men will languish in our idea journals, or on our hard drive.    For those of us that may be more introverted, analytical or slower to act…getting lost in inquiry and introspection or even planning and generating business ideas, can be a trap,   where we can get bogged down for years.     Trust me on that one.

Discrimination is key–taking the right action, the strategic action, the action that makes the most sense NOW and will get us where we want to go faster and easier..that’s the challenge.   How much to plan, how much research to do, before we jump in? When is someone ready, or ready enough, to get their business into motion?

Perfectionism and the need to have it all figured out in advance can be a huge obstacle.   Here’s a very different philosophy, which I heard Michael Port express when he was building his Book Yourself Solid platform: “Ready, fire, aim”. That certainly has worked for him.

But I don’t think it does for most people.    

The most solid foundation for your success comes from—can you guess?—you.      

Yup.     It’s that simple.   More on this next post!

To your success and sanity,

Ellen

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