How to Get More Testimonials and Use Them


Testimonials are an exceptional selling tool. They tell potential buyers that you’re trustworthy. They tell potential buyers that your product or service fulfills its promise. Testimonials tell potential customers that you have credibility. And they tell potential customers what they want to hear – that you really can solve their problems.

Testimonials are an effective buying trigger because they offer information about your product or service that you just can’t offer yourself. It’s like a personal recommendation, and it’s worth the effort to get quality testimonials and to use them.

How Do You Get More Testimonials?

You may get testimonials at unexpected times.   If a client is thanking you after you’ve worked with him or her, listen and write down what they say.   Maybe they will say something in an email or in a thank you card.     These are spontaneous testimonials, the best and most natural sounding ones.

What if they don’t automatically provide one?   TSimple: you ask!  Most people are afraid to ask for testimonials. They feel it’s pushy or they fear being rejected.   You can actually make it easier for people by giving them some guidelines on what to say, and you’ll almost certainaly discover that  most customers are happy to give testimonials.   Mostly they are busy with their own lives and concerns and may not thinking about offering a testimonial..until you ask.  

  Think about when you have a good or bad experience with a company. If you have a bad experience, you want to shout it from the rooftops. You write reviews; you tell your friends and associates. Maybe you even write a complaint to the company.

When you have a good experience, you say thank you. Generally, we don’t talk as much about the good news as we do about the bad news. However, if someone asks us, we’ll go on for hours about our positive experiences.

So in order to get more testimonials you have to ask. You’ll of course ask all of your happy customers. However, consider also asking experts in your industry to provide a testimonial. Send them a free product or offer a service, then collect the testimonial. It’ll have more power because it’s coming from someone people like and respect. Can you imagine what a ringing endorsement it would be if Martha Stewart wrote a testimonial for your home organization business?

Help People Provide Testimonials

While your customers may appreciate you, and want to spread the word, they often need guidance about what to say in a testimonial. Many people just don’t know what to say.   YOu can prompt them by reminding them of results they’ve gotten from working with you, or come up with a list of questions that they can answer, that will guide them in what to say.  You can then post the testimonial and consider it valid.

Position Your Testimonials Well

There are some key places to position your testimonials. One such location is on your sales page. The testimonials will serve to support a prospect’s buying decision. You can also use them in your newsletter and in email communications. Consider also creating a separate page on your website with testimonials. Place the strongest and most compelling testimonials prominently where they’re sure to be read. To your success!

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